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STARTUP ONE-PAGER [Brief instruction: "Fill this out before investor meetings. Aim for sub-60 second scan time."]
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| Company name: [Your Company Name] Tagline: [8–12 word description of what you do and for whom] | Value proposition
We help [ideal customer profile] achieve [measurable outcome] by [specific mechanism or approach | Proof
[Metric #1: e.g., $2M ARR] [Metric #2: e.g., 40% MoM growth] [Metric #3: e.g., 95% retention]
Use the strongest proof available; if no revenue, use pilots/LOIs/usage. | | --- | --- | --- |
| Problem [Pain point #1 + quantified impact] [Pain point #2 + quantified impact] [Current workaround + why it fails or costs too much]
Solution [One sentence: our product delivers {outcome} for {who}] [Key capability #1] [Key capability #2] [Key capability #3] Why now [Tailwind #1: market shift, regulatory change, or tech enabler] [Tailwind #2: buyer behavior change or budget reallocation] | Traction / Validation [Metric or milestone #1] [Metric or milestone #2] [Metric or milestone #3] [Optional #4] [Optional #5] If pre-revenue, use pilots, LOIs, waitlist quality, retention, usage frequency.
Go-to-market motion Sell to [specific persona/title] via [primary channel] Land with [wedge use case or entry point] Expand to [adjacent team/workflow/use case]
Competition & Moat Alternatives: [Current solutions: incumbents, direct competitors] Why we win: [Specific advantage competitors can't copy]
Market wedge → expansion Wedge: [Specific first buyer segment + why they buy now + TAM for wedge] Expansion: [Adjacent segment / upmarket move / new persona + TAM expansion path]
Why you win Advantage: [Unfair advantage: distribution edge, proprietary data, network effects, switching costs, or cost structure] Team: [Founder credibility or domain authority in one line] Compounding asset: [What improves with scale: data, network, brand, or partnerships] | | --- | --- |
| Business model Pricing: [$ per month / per seat / per usage unit] Buyer: [Economic buyer title or department] Sales motion: [PLG / outbound / channel partners / inbound] | Ask Raising: [$ amount] Runway: [X months to milestone] Milestone: [Specific, measurable target: e.g., $1M ARR, 50 enterprise logos] | Contact Name: [Founder Name] Email: [[email protected]] Link: [deck.company.com or calendar link] | | --- | --- | --- |
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This gets you started. The full Fundraising OS does the heavy lifting - connected databases, automated tracking, zero manual work. See how it all works → Fundraising OS
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Supporting Materials
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Shift + Enter or Double Enter for new line
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A connected system, not another spreadsheet. 7 linked databases: **Investor CRM, Deal Pipeline, Rounds, Outreach, Updates, Runway, Data Room.**
Update once and it syncs everywhere (pipeline stage, next action, round plan).
Instant clarity: active round, kanban by stage, priority deals, weekly tasks, latest updates.
Best for first raise → When you’re managing 0**–100 investor conversations** without dropping follow-ups.
https://notomantra.github.io/gumcover/fundraising.html
Save 10% with code PROUSER10 – Limited time offer!
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